Designing a Culture of Reinvention

Since Netflix started in the late 90s as a DVD-by-mail rental service competing with Blockbuster, it has completely reinvented itself... twice – first, when it went from DVD rental to video streaming platform, and then again when it went from licensing to producing original content. But what does it takes to create an organization capable of reinventing itself? Netflix CEO and co-founder Reed Hastings explains...