June 30, 2026 | JD Power’s Tyson Jominy: Chasing peak sales is the wrong goal; USMCA preview

JD Power’s Tyson Jominy makes the case that the auto industry is more profitable today selling fewer vehicles than it was at its peak and why the biggest threat is the temptation to forget that lesson. USMCA review talks officially get underway Wednesday. Plus, Jeep maps out a China-assisted comeback in Europe.