Can Story Protocol Tokenize the $70 Trillion IP Market? | Jason Zhao - Bankless

Can Crypto disrupt the IP Market?

In this episode, we dive deep with Jason Zhao, co-founder of Story Protocol, on how their new token launch could unlock the $70 trillion intellectual property market. We explore the bold vision of making IP liquid, programmable, and globally accessible — and how crypto-native creators, DAOs, and even major studios could reshape how stories are owned and built.

This might just be crypto's most ambitious attempt at disrupting the media yet.

------
📣SPOTIFY PREMIUM RSS FEED | USE CODE: SPOTIFY24
https://bankless.cc/spotify-premium

------
BANKLESS SPONSOR TOOLS:

🪙FRAX | SELF SUFFICIENT DeFi
https://bankless.cc/Frax

🦄UNISWAP | SWAP ON UNICHAIN
https://bankless.cc/unichain

🌐SELF | PROVE YOUR SELF
https://bankless.cc/Self

🛞MANTLE | MODULAR LAYER 2 NETWORK
https://bankless.cc/Mantle

🏦INFINEX | THE CRYPTO-EVERYTHING APP
https://bankless.cc/Infinex

------
TIMESTAMPS

0:00 Intro
5:48 Why Onchain IP?
16:52 Eliminating Lawyers
24:41 Step One
28:56 Code as Law
38:38 Ownership Protection
45:35 Onchain IP Nuances
53:11 Final Words
56:30 Closing & Disclaimers

------
RESOURCES

Jason Zhao
https://x.com/jasonjzhao

Story Protocol
https://x.com/storyprotocol

------
Not financial or tax advice. See our investment disclosures here:
https://www.bankless.com/disclosures⁠