Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers

In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta. Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: [email protected] For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-beyond-attention-intent-eyes-bigger-role-ad-spending-behind-numbers © 2026 EMARKETER Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers. Built for business, made for fun. Atmosphere TV. Click through URL: https://atms.tv/emarketer