Fenty Beauty's Mega Livestream, Rivian’s Ghostbusters Halloween Mode, and More | Reimagining Retail

In today’s podcast episode, we present our (somewhat Halloween-themed) Unofficial Monthly Retailer Awards (UMRAs) for October. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Join Vice President of Content and host Suzy Davidkhanian, Principal Analysts Sky Canaves and Zak Stambor, and Senior Director of Content Becky Schilling for the discussion. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-fenty-beauty-s-mega-livestream-rivian-s-ghostbusters-halloween-mode-more-reimagining-retail © 2026 EMARKETER Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.