What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers

In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: [email protected] more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here:https://www.emarketer.com/content/podcast-what-if-sports-viewership-declined-meta-paid-ai-monetized-product-placement-behind-numbers© 2026 EMARKETER