Grant Baker: The Business of Going All In - 42 Below, Turners & Liam Lawson

Grant Baker started with nothing - biking to sales meetings and hiding the bike around the corner so clients wouldn't know he couldn't afford a car.

He'd go on to build and sell some of New Zealand's best-known companies: 42 Below vodka (sold to Bacardi for $138M), skincare giant Trilogy, and the automotive empire now known as Turners.

In this episode he tells the full story of going all in - selling everything he owned to bet on one company, the years of "drinking from a fire hose," the midnight deals that nearly sent him broke, and facing a cancer diagnosis at the height of it all.

He reflects on his mentor Eric Watson, his partnership with Geoff Ross building 42 Below, why he believes the real key to success is how much pain you can endure, and how he came to back Kiwi driver Liam Lawson's rise to Formula One.

Now a Ferrari collector - 50 and counting - Grant shares hard-won lessons on ambition, resilience, giving back, and why you should never die wondering.

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Steve and Seamus are proud to be dressed by Barkers Clothing.

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