How Brent Impey Shaped NZ Rugby & Media - $777M Deals & Silver Lake Drama

Brent Impey has shaped two of New Zealand’s most powerful industries - rugby and media.

From negotiating a $777 million MediaWorks deal to steering NZ Rugby through the Silver Lake saga, Brent’s career has been defined by high-stakes leadership, big personalities, and even bigger decisions.

In this wide-ranging conversation, he opens up about:

• How he saved NZ Rugby from financial collapse during Covid
• The inside story behind the Silver Lake deal
• Climbing from a small-town lawyer to CEO of MediaWorks
• The challenges of modern media, and why TV is a “sunset industry”
• What makes a great CEO and Chairman
• His battle with cancer, views on retirement, and what still drives him today

Brent’s story is one of resilience, reinvention, and ruthless honesty — a masterclass in leadership from the man who’s been at the centre of NZ’s most controversial boardrooms.

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