How Marcus Logan Built a 10-Person Agency from 0 - Niching, Balance & Hiring

Every founder hits the point where the business stops being something they do and becomes who they are. Marcus Logan - "Marketing Marcus" - built his agency from a one-man band to a team of ten, and in this one-on-one with business coach Di Foster he gets honest about what that actually costs.

No boys in the studio this time - just Marcus and Di comparing notes on the things founders don't say out loud: why you don't need to pick one industry to have a niche, why "balance" is the wrong thing to chase, the rebrand from Via Digital to Sapiens, when to move people from contractors to employees, and how to grow hard in the season you're in without pretending it's sustainable forever.

An honest, practical conversation for anyone building something and figuring it out as they go.

Learn more about Marcus and Sapiens by visiting: https://www.sapiens.nz/

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