We Asked Geoff Ross & Grant Baker What They'd Do With Our Business

Steve, Seamus and Di sat down with two former Between Two Beers guests - Geoff Ross and Grant Baker, the founders behind 42 Below, Moa, Trilogy and Ecoya - and asked them one question: what would you do with the audience we have?

This episode is the debrief. The three of them unpack what came out of that room: why "trap money" killed a deal they were considering, why two people who've built a drinks brand said don't launch one, the difference between having a business and having a practice, and the shift from "what's next?" to just 10x-ing the thing that already works.

Plus: the value of doing the deep work when everyone else is letting AI write the shell, why the best takeaway wasn't the advice at all - and an Odoo listener question from Mary in Invercargill on how to build a business that runs without you.

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