“What Are You Actually Building This For?” Seamus & Di’s Emotional 1:1

Seamus arrives feeling it: New baby at home. A World Cup project about to go live. A calendar that was built before either of those things was certain, now collapsing on top of each other.

He's saying yes to everything - commentary gigs, MC slots, the lot. And somewhere underneath all of it, he's saying no to the people who matter most without realising that's what he's doing.

This one covers the procrastination spiral that kicks in when everything feels urgent and equally important, why knowing the problem isn't enough to change the behaviour, and the question every business owner eventually lands on - what is this thing actually a vehicle for?

Turns out the answer sometimes involves goats. Thanks Di!

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