Dubai is open. How does it convince the world?

17 Sep 2026. ATM is showing the travel industry that Dubai is open for business, but how do you convince the average foreign punter? Hoor Alkhaja of Dubai Economy and Tourism explains the strategy behind the push. She says Dubai Invite attracted more than 90,000 registrations and has already brought 75,000 friends and relatives of residents to the emirate. Plus, UN Tourism Secretary General Her Excellency Shaikha Al Nuwais on rebuilding confidence in travel, Espace Real Estate’s John Lyons on Dubai’s property market, and pistachio is everywhere, but is it a lasting food trend or just the flavour of the moment? We ask Mondelēz International’s Mohamed Yousry Taher.

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