Imax CEO Rich Gelfond Talks "The Odyssey' Sellouts

The Odyssey, Christopher Nolan's interpretation of Homer's epic poem, brought in $264.1 million globally in its opening weekend, surpassing expectations in North America and around the world. The film's release following a multimillion-dollar promotional campaign and setting records for Imax, including a record-breaking opening weekend for the company. 

For more, Bloomberg's Katie Griefeld and Sally Bakewell spoke with Imax CEO Rich Gelfond. 

See omnystudio.com/listener for privacy information.