Jaime Ng on Founding Asia's First Podcast Advertising Platform, Leading Incumbents vs. Startups & Catalyzing Change - E34

Jaime Ng is the Founder and CEO of MatchCasts, Asia's first audio podcast advertising and analytics platform for brands. Founded in 2019, Matchcasts is funded by Entrepreneur First [EF], a global talent investor, supporting the world’s most ambitious individuals. EF is backed by some of the world’s best investors, including the founders of LinkedIn, DeepMind and PayPal. MatchCasts makes audio podcast discovery, analytics and advertising simple for brands. It helps brands and podcasters take the pain out of finding the right podcast to create campaigns that resonate with audiences. As of 2020, Matchcasts has 1.6 million podcast titles under its database.

Before MatchCasts, Jaime was a technical and data-driven Chief Marketing Officer [CMO] with over 18 years of experience working in the US, UK and SEA. She has built MarTech and AdTech platforms for top companies including MediaCorp and TripAdvisor. Most recently she led both marketing, product and technical teams as CMO in RedMart and NTUC Link.

Jaime graduated with a Bachelors of Science in Economics from the National University of Singapore. Aside from her full time career, she also angel invests and writes on a blog .

You can find her on her LinkedIn at https://www.linkedin.com/in/jaimeng

Shownotes at https://www.jeremyau.com/blog/jaime-ng

You can find our community discussions on the podcast episode at

https://club.jeremyau.com/c/podcasts/34-jaime-ng-on-founding-asia-s-first-podcast-advertising-platform-leading-incumbents-vs-startups-catalyzing-change