Turn Limiting Beliefs Into Liberating Beliefs | Nir Eyal - E706

Behavioral designer Nir Eyal sits down with Jeremy Au to unpack the ideas behind his New York Times bestseller Beyond Belief. He explains why information alone never changes behavior, why your limiting beliefs stay hidden like your own face, and how the motivation triangle of behavior, benefit, and belief decides whether you actually follow through. Nir breaks down the research showing why manifesting and vision boarding can backfire, what athletes do instead with mental contrasting, the crucial difference between pain and suffering, and the four-question turnaround he used to repair his relationship with his mother. The episode closes with a live coaching session where Jeremy rewrites his own beliefs about exercise.

For founders, operators, and investors across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia, this is a practical playbook for the inner game of building. Burnout, self-doubt, and stalled goals are common across Southeast Asia's startup ecosystem, and Nir's framework offers a science-backed way to spot the beliefs quietly capping your potential and swap them for ones that serve you.

Grab Nir Eyal's new book Beyond Belief, plus Hooked and Indistractable, at https://www.nirandfar.com

Watch, listen or read the full insight at https://www.bravesea.com/blog/nir-eyal-beyond-belief

BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia.

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#BeyondBelief #LimitingBeliefs #Mindset #SoutheastAsia #StartupFounders #Productivity #BehaviorChange #SelfImprovement

00:00 From Hooked to Beyond Belief

03:08 Why He Writes and the Birth of Hooked

05:36 The Phone, His Daughter, and Indistractable

08:28 Why Knowing Isn't Doing: The Motivation Triangle

11:26 Beliefs vs Facts vs Faith

12:55 Why Manifesting Backfires

16:56 Pain Is Not Suffering

21:04 Updating the Beliefs We Inherit

28:25 The Flowers, His Mother, and the Turnaround

31:31 Live Coaching: The Real Reason Exercise Feels Hard

41:25 The Four-Question Turnaround on Exercise

48:21 Exercise for Its Own Sake

52:00 Takeaways: Beliefs Are Lenses, Not Laws