Most Business Books are Awful | Unpopular Opinion with Ron Tester

Are most business books just... awful? Ron Tester joins me to discuss this knotty question. We discuss the repetitive examples + overused psychological experiments that make me want to throw books across the room. Plus, some behind-the-scenes reality about those "perfect" company cultures everyone loves to cite. Spoiler: it's all about the chairs... We also tackle the bigger question: if most business books are terrible, should everyone still write one? The answer might surprise you. Look for more shows in this Unpopular Opinion strand where we share spicy takes Book discussed in this episode: The Talent Code - Daniel Coyle Ron's Website: rontestercoaching.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.