Why Smart People Fall for Obvious Scams | Book Huddle with Emily Hitchcock

Why do smart people fall for obvious scams? There's something about human nature that makes us sitting ducks for con artists. Emily Hitchcock joins me to discuss Maria Konnikova's The Confidence Game. We discuss why believing in human goodness makes us vulnerable, the 10-step con process + why authors fall for publishing scams. Plus, why asking to pause any deal will reveal if you're being conned + the difference between good sales technique + sociopathic manipulation. Look for more Book Huddles where experts share interesting books. Book discussed in this episode: The Confidence Game - Maria Konnikova Emily's Websites : ColumbusPublishingLab.com + BoyleAndDalton.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list