Building in Reverse

In this episode of Business Brain, we celebrate International Podcast Day by talking about building your business in reverse. Before you build the app, the community, or the program, talk to the people you want to serve. Shannon launched his first cohort after conversations with more than a hundred people who told him what they needed, how they wanted to get it, and what they’d pay. It was far more successful than he expected. Dave spots the secret ingredient: a well-managed ego that lets you admit you don’t know and lets your customers shape the vision.

Then ask the hard question about your existing business: who wants this? You’re probably not your customer anymore, and when you really listen, the answer is usually about service, not price. We close with a quick tip that’s really a mindset shift. Get a tall tripod for your phone and get comfortable on camera, because unpolished, founder-led video beats AI slop every time. That’s how you show up, connect, and keep living the Charmed Life.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #792 for Wednesday, September 30th, 2026
• 00:01:27 September 30th: International Podcast Day
• 00:03:05 Building in Reverse
  • Vision combined with beginner’s mind
  • …with a well-man