Episode 466: Time to learn Your ABDs – Business Brain 466 - Business Brain – The Entrepreneurs’ Podcast

How well do you know your ABDs? On this episode of Business Brain, your hosts, Dave Hamilton and Shannon Jean, dive into a discussion about the power of Always Be Different. First, it’s a case study of how AriZona Iced Tea keeps its 99-cent price point during inflation and how it differentiated itself to get into the beverage industry. Then it’s on to a breakdown of why David Morris believes that Being Different is Better than Being Better in the sales game. Join us while we fine-tune our Business Brains!

00:00:00 Business Brain – The Entrepreneurs’ Podcast #466 for Friday, July 14th, 2023
00:01:47 Always Be Different (The AriZona Iced Tea Story)
- The Whistle, The Workhorse, and The Whale
00:07:19 SPONSOR: Pearl Diver. Do you wonder who is visiting your website? Pearl Diver is a cutting-edge platform that provides in-depth visitor identification, enabling you to uncover valuable insights about your website visitors.
00:08:39 SPONSOR: Zinch. A direct lender that makes financing fast, simple, and built around your needs. Zinch is waiving their $250 application fee for BB listeners when you sign up at FinancingThatWorks.com
00:10:07 Being Different is Better than Being Better
- Separate Work from Worth
- Treat Prospects Like People
- Seek First To Understand
- Be Honest, Even If It Costs You
- Take “No” For An Answer
- Speak About Competitors With Honor
- Do What You Say You Will Do (WHEN YOU SAY YOU WILL DO IT!)
  - Underpromise and Over Deliver (Scottie!)
  - Always Be Following Up (Scott Jordan)
00:24:20 BB466 Outtro
- [email protected]
- Dave on Mastodon: @[email protected]
- Dave on Bluesky: DaveHamilton.com
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