Can festivals bounce back?

The global events industry was valued at more than $1.1 billion in 2019, before the start of the covid-19 pandemic. Live music and concert events alone lost $30 billion in 2020 and most outdoor festivals were cancelled. This year, in 2022, with more people vaccinated around the world, many festivals have managed to return but are having to cope with rising prices and staff shortages, as well as people with less cash to spend.

Monica Newton, the CEO of the National Arts Festival in Grahamstown, South Africa, tells us about the challenges she's faced in holding this year's event. The director of the Great British Food Festival in the UK, Daniel Maycock, says they've managed to avoid putting up ticket prices so far and are trying to support smaller businesses.

Lisa Louis travels to the Rock en Seine festival, to the west of the French capital Paris to speak to the director, Matthieu Ducos, about how he's had to adapt. She speaks to food and drinks vendors about how they're coping with rising prices and festival goers about how they're dealing with having less money in their pockets.

Presenter: Emb Hashmi Reporter: Lisa Louis Producer: Jo Critcher

(Image: Matthieu Ducos, director of the Rock en Seine festival, Parc de Saint-Cloud; Credit: BBC)