Music and business: Breaking in

The music industry is worth billions of dollars and creates thousands of jobs across the world, but how do you become part of such a lucrative but exclusive industry?

The global head of music operations at Tik Tok tells us how the app has become a game-changer in the industry. Kenyan DJ Coco Em talks about about the barriers African artists have to overcome and British rapper Aitch’s manager explains how he came to work with one of the biggest rap artists in Europe.

Presenter / producer: Izzy Greenfield Image: Coco Em; Credit: Jente Vanbrabant