The beauty tweakments industry

Demand for beauty tweakments - small changes to your appearance – as opposed to full on face changing plastic surgery, is soaring. Hours spent on video conferencing has forced people to constantly scrutinise their appearance, so what exactly are people having done and how much does it all cost? Elizabeth Hotson speaks to tweakments fan, Eddie Wunderlich, a personal trainer and stylist at the Dop Dop salon in New York and we hear about the importance of appearance at work from Dr Stefanie K. Johnson, an associate professor at the University of Colorado Boulder’s Leeds School of Business. Dr Hazel Mycroft, a senior lecturer in social psychology at the University of Exeter talks through the thought processes of having tweakments done and Elizabeth visits skincare guru Sarah Chapman, in her Skinesis Clinic in London to see what exactly customers want..

(Photo: LED light treatment,. Credit: Elizabeth Hotson).

Presenter: Elizabeth Hotson Producer: Sarah Treanor