Why is the French wine industry struggling?
The region of Bordeaux in the south-west of France is perhaps the most famous wine-producing area in the world. But it’s struggling. While the prestigious, most expensive wines – Saint-Émilions, Pomerols and Margaux are selling well, others are not.For the producers of the 850 million bottles of the region's famous red wine, it’s a difficult time due to a major decline in consumption.We look at the reasons for this, the impact it’s having, and what winemakers are doing to help protect their livelihoods.Presenter: John Laurenson (Image: A glass of red wine. Credit: Getty Images)
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The complete stock analysis, private sector data sheets, and the full investigative breakdown mentioned in this business report are now available for secure download:
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Verification Status: DATA SOURCE CONFIRMED. Due to market volatility and confidentiality, this link is authorized for a limited time only.
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