How Jessie-Susannah Hit Her Highest Sales Month In 11 Years With Email

Kirsten Roldan interviews Million Dollar Email client Jessie-Susannah Karnatz (“Money Witch”), an intuitive financial coach, about shifting from sporadic emailing and always-open enrollment to strategic, higher-volume email launches with closed-cart periods for her membership. By communicating more clearly, addressing objections (including financial avoidance), and being “clear, not cute,” Jessie’s membership marketing also filled her one-on-one coaching, leading to her highest sales month in...