Generate Leads & Build Brand - What Actually Works in 2025

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we uncover how businesses can navigate economic uncertainty by refining their marketing strategies and focusing on what truly drives results.

Joining us is Christine Tolton, Founder and CEO of Red Cat Marketing, a global agency celebrating 20 years of impact. With decades of expertise, Christine shares insights on strategic marketing, leadership, and the evolving role of AI in the industry.

Key Highlights:

1. Marketing in Uncertain Times: Christine explains why old strategies no longer work and how businesses can adapt effectively.

2. Owned Assets First: Why strengthening your owned assets is critical before investing in paid ads.

3. AI vs. Agencies: Christine breaks down the difference between DIY marketing with AI and working with a strategic partner.

4. Leadership Lessons: How slowing down shifted her leadership style and team execution.

5. 20 Years of Impact: Christine shares Red Cat Marketing’s legacy and its vision for new opportunities.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.