Selling to the Boomers: A Gen Z Guide to Building Real-World Trust

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In the world of digital marketing, it’s easy to get distracted by "vanity metrics" like likes, clicks, and impressions. But for small businesses, the only metric that truly matters is revenue. If your marketing isn’t moving the needle on your bank balance, it’s just noise.

Joining us today is Dan Di Loreto, Co-Founder of Ubiweb. Dan has led Ubiweb to be named one of Canada’s Top Growing Companies for three consecutive years, and as a mentor, he bridges the generational gap, teaching Gen Z how to communicate with Gen X and Baby Boomer business owners. He’s here to talk about the death of vanity metrics, the "Trust Paradox" of AI, and a trip to Las Vegas that changed everything.

Key Highlights

1. Revenue Accountability: Why Ubiweb shifted to revenue accountability and why vanity metrics fail SMEs.
   
2. Trust Paradox: Why human-centered assets like reputation and SEO matter more in the AI era.
   
3. Vegas 2020 Pivot: What happened in Vegas that reshaped Dan's view on adaptability.
   
4. Mentoring Gen Z: Bridging the generational sales gap and building confidence.
   
5. Scaling Simply: How Ubiweb plans to stay simple as digital marketing becomes more complex.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.