The Happiness Gap: What New Data Reveals About Canadian Entrepreneurs

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how Canadian small businesses can capitalize on one of the biggest global events coming to our country and turn short-term visibility into long-term growth.

Joining us is Erin Shea, Senior Director and Head of North America Marketing at Vista. Erin shares how branding, AI-powered tools, and strategic preparation can help entrepreneurs maximize opportunities created by the FIFA World Cup 2026™ and beyond.

Key Highlights

1. The State of Canadian Small Business: Erin explains what is driving optimism and growth among entrepreneurs.
2. The FIFA World Cup 2026™ Opportunity: Erin shares how prepared Canadian businesses are for the global spotlight.
3. Closing the Preparedness Gap: Erin highlights practical ways businesses can prepare for increased demand.
4. The Power of Strong Branding: Erin explains how professional branding helps businesses stand out during major events.
5. The Future of Small Business Marketing: Erin shares how new Vista tools are helping entrepreneurs stay competitive.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.