The TeamLinkt Engine: How HubSpot Architecture, AI Outbound, and Co.Labs Mentorship Scale SaaS

Welcome to the CanadianSME Small Business Podcast, where Kripa Anand brings you conversations with leaders turning focused strategy into measurable growth. Sometimes, the fastest way forward is not doing more, but knowing exactly who you are building for. Today, we explore how sharper positioning, lean AI powered growth, and market opportunities can reshape a software business.

Joining us is Zach Yuzdepski, Head of Marketing at TeamLinkt. Zach leads brand, demand generation, revenue operations, and go to market strategy while helping TeamLinkt grow from $1M to approximately $4.5M in ARR and serve more than 4,000 sports organizations worldwide.

Key Highlights

1. Narrowing the Focus: How a sharper ideal customer profile helped accelerate TeamLinkt’s growth.
2. Lean Growth Engines: Using AI and automation to expand outbound efforts with a small team.
3. Turning Change Into Opportunity: Converting competitor pricing shifts into customer acquisition opportunities.
4. Saskatchewan to Global: How the local technology ecosystem supported TeamLinkt’s expansion.
5. The GTM Check: The key areas lean SaaS teams should review to strengthen their growth engine.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

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To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.