Eddie Jones on culture, risk, and advice to all coaches.

Want a culture that actually lives on the field? We sat down with Eddie Jones to unpack the coaching choices that create real belonging, sharper decision-making, and braver rugby. From leaving a safe career to grinding through 100‑player university squads in Japan, Eddie shows how risk, clarity, and context build both teams and coaches who last. We dive into designing culture through the game itself—why a clear playing model unites diverse squads better than slogans, and how fundamentals mus...