Mike Friday: Rugby Is What You Do, Not Who You Are

What does it really mean to build a winning culture in sports? Few coaches can answer this question with the depth and global perspective of Mike Friday, international rugby sevens coach whose 25-year journey has taken him from England to Kenya to a decade with USA Rugby. "Culture is a group of individuals that have alignment in the way they go about their business," Friday explains with refreshing simplicity. But beneath this straightforward definition lies a profound coaching philosophy ce...