Notifications North Star - Stephanie Griffith, Marketing Expert

Notifications North Star, sponsored by Courier! Guest: Stephanie Griffith is an email and SMS marketing expert, and a marketing strategy consultant. She is a startup founder, and has been involved with big names like Drip, Thinkful, Bed Bath & Beyond and more. She is also the host of the Conversational Commerce podcast. Questions: What is the primary goal for someone in your role, which you mention required you to be sending millions of emails a day? So there was a viral HackerNews thread recently, titled "I only like the important notifications, not promotional ones." What does this mean to someone who advises to send promotional messaging for a living? Should we stop sending promotional messages? In the world of messaging, what would the perfect world look like? Do we need to go to detailed preferences for all? As applications evolve and become more complex, notifications become a secondary UX layer that often lives on users devices. How do we keep users from opting out of this critical user experience? What impresses you about Courier, and how they are approaching notifications as a UX layer? Links https://www.courier.com/ https://www.linkedin.com/in/stephaniegriffith1/ https://podcasts.apple.com/us/podcast/conversational-commerce/id1606214549

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