S3 Bonus: The Vertical SaaS Playbook: Scaling and Exiting a Niche B2B Software Engine with Brendon Beebe

Like many folks I talk to in tech, Brendon Beebe grew up in tech. He comes from a long line of programmers, and he has been building things since his teens. In college, he felt the entrepreneurial bug - in fact, he started one venture in a homemade class wait list, that almost got him kicked out of school. Now a days, he is married with two kids, and in his free time, he manages a salt water reef tank as a hobby, and enjoys growing the different species of creatures in his 90 gallon tank. The original founding team for foreUp tried to build social media and an internal platform for golf courses... and the problem was - it wasn't taking off. So when Brendon joined the team, the decided to primarily focus on tee sheets, which golfers use to book a tee time. From that point, the product, the team and the companies success... grew.

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