S4 Bonus: Disrupting the PR Industry: How EllisX Uses Data to Automate Startup Visibility with Richard Mensah
Originally from Ghana, Richard Mensah was born into an IT family. From an early age, Richard was the one fixing all of the family tech problems. He could see the potential in technology, to help aid in solving the problems his community was experiencing in Ghana. He loves his country, but he also realized that the US has more resources for innovation than his home country. He is a huge music fan - and is a guitar player and singer. He sees the correlation between tech and music, and describes them both as understanding the rules but being able to bend them in your own way to make a product, service, or song. He also loves to dance. In fact, he recently tried to learn Salsa, which he mentions didn't go super great. Previously, he founded a few startups and one thing he found was it was hard to scale startups past early adopters. When he met his co-founder, they immediately saw a gap in connecting startups, startup ideas and those that are looking for interesting stories. They decided to build a better way to do this. This is the creation story of EllisX.
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