Building Your Brand: She turned her physical therapy idea into a franchising success story.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Kika Wise. Kika Wise is a former professional dancer turned entrepreneur, franchisor, and wellness educator. As a forward-thinking and innovative visionary, Kika is the Founder and CEO of Kika Stretch Studios, one of the nation’s leading stretch and fitness studios. Keeping yourself fit and flexible is an important trait in your everyday life. “Wait a minute…. are you referring to business or exercise?” Well, in this scenario, it’s both as entrepreneur and fitness instructor Kika Wise can attest. She’s here to discuss franchising: how to set it up, how to handle economic hardship, how to deal with naysayers, and the important factors to consider before you even begin thinking about turning your business into a franchise. For those interested in owning or running your own franchise one day, especially in an industry that isn’t known for franchising, this interview is a must-listen. #AMI #BEST #STRAW #SHMSSee omnystudio.com/listener for privacy information.