EP. 4- Unsubscribes are GOOD?!?! Email MYTH busted! l Jay's Scoop

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

Unsubscribes are GREAT for marketers! People only unsubscribe from emails primarily for 2 reasons. Their life has changed and they are no longer in marketThey forgot about your company and are cleaning up their inbox But most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward. Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deli...