[Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠 | Ep. 354

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.

Best Moments:

(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?

(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)

(06:50) The myth about promotions tab “killing” your email performance

(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don’t tell the whole story

(10:05) Should you “game the system” to escape promotions? Here’s what mailbox providers will do if you try

(13:30) Gmail’s annotations and why being in the promotions tab can actually boost your marketing

(15:10) Apple’s new tabs: why it’s a tiny slice of users and why you probably shouldn’t care (yet)

Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.

Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It