SPECIAL SERIES ==> 🚫 Delete These 5 Things From Your Landing Page <== | BATHROOM Break #126 COLLAB: The Marketing Millennials + Do This, Not That

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Landing pages are where most marketing budgets quietly go to die, and the fixes are usually smaller than you'd think. Jay Schwedelson and Daniel Murray run through the specific things killing conversion rates right now, from the number of form fields you're demanding to the word sitting on your button. There's also a fairly involved detour into airplane hygiene that produces a new favorite word.

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Best Moments:

(03:05) Every extra must-fill field on your form costs you 8% of your registrants

(03:27) Social proof under the CTA works better when the number is oddly specific and the audience is named

(04:30) One testimonial is enough, but "I loved it" does nothing compared to a hard percentage

(04:47) Navigation bars on a landing page can cost you 30% of visitors who came ready to buy

(06:29) Logos only validate if they match the size of company actually landing on your page

(07:37) The word "submit" on a button, and what to write instead so people know exactly what they're getting