870. Out Of The Box Marketing Ideas To Get Seen And Grow An Audience

Social media ads and traditional PR can be so expensive these days that you have to think outside the box when it comes to getting your name out there, especially as a startup. Lauren and I share ten creative ways that we’re using to get people talking about Lite Pink. We discuss why we love text lists, creating opt-ins for Earn Your Happy listeners, and why I decided to write a book while simultaneously launching Lite Pink. I talk about where I see alot of early entrepreneurs get stuck and why it’s more important to just put something out there instead of constantly tinkering with it until it’s ‘perfect.’ Lauren and I also touch on how we’re working on overcoming negative self-talk and constantly comparing ourselves to other brands who seem to have it all figured out. Note to self: no one actually does! IN THIS EPISODE, WE TALK ABOUT: Recharging on a girls trip in Napa Getting strategic about a podcast tour to reach adjacent audiences Utilizing text lists for R&D The importance of tangible in-person experiences The crossovers and differences between my personal brand and Lite Pink What we’re most excited about when it comes to launching an app Getting into the TikTok space Accepting that you can’t excel at everything RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show! CONNECT WITH LAUREN Follow Lauren: @thelivelylo CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business