Before You Rebrand: Secrets to Successfully Evolve Your Brand, Messaging, & Offers with Rachel Pesso

A prettier logo won’t fix a broken offer. In this episode, I sit down with creative director and brand strategist Rachel Pesso, and we talk about when to rebrand, what actually moves revenue, and how to build a brand that matches the depth of your work. Rachel breaks down the signs you’re out of alignment, the clarity you need before you touch fonts and colors, and the user-experience shifts that turn your website from “pretty brochure” into a conversion tool. We also riff on serial content, photo shoots that elevate your positioning, and creating a through-line when you’re a multifaceted founder. Get ready to learn how to design a brand that not only looks incredible but feels like the next level version of you. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. HIGHLIGHTS 00:00 Meet Rachel Pesso, creative director, brand designer, and my long-time collaborator. 08:30 Why brand evolution is normal and necessary. 12:00 How to start building cohesive branding as a beginner. 18:00 How to know when your brand is out of alignment. 25:00 The brand alignment method for bridging the gap between who you are and how your brand shows up. 33:00 How I created a cohesive look between all my brands. 40:00 How your visual identity affects confidence and momentum. 45:00 Why “niching down” isn’t always the answer for visionary founders. 46:00 The biggest mistakes that cost entrepreneurs money when rebranding. 50:00 How do you keep your creative projects and clients on track? 55:00 Why your brand should reflect who you’re becoming, not just who you are now. RESOURCES Take Rachel’s Brand Alignment Quiz HERE! Book a Brand Alignment Intensive HERE! Learn more about Rachel Pesso HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Rachel: @rachelpesso