Henry Abbott On Founding TrueHoop, His ESPN Career, And How To Train To Prevent Injury

Henry Abbott is a pioneer of sports media. Henry is an award-winning journalist and founder of TrueHoop, where he and his team cover basketball with depth and curiosity. Henry previously led ESPN’s 60-person NBA digital and print team, which published several groundbreaking articles and won a National Magazine Award. He is the author of a new book, Ballistic: The New Science of Injury-Free Athletic Performance, available wherever books are sold. This episode of the Elevate Podcast is sponsored by: Brevo: ⁠⁠⁠brevo.com/elevate⁠⁠⁠ Masterclass: ⁠⁠⁠masterclass.com/elevate⁠⁠⁠ Northwest Registered Agent: ⁠⁠⁠northwestregisteredagent.com/elevate⁠⁠⁠ Shopify: ⁠⁠⁠shopify.com/elevate⁠⁠⁠ ExpressVPN:⁠⁠ ⁠expressvpn.com/elevate⁠⁠⁠