Martin Lindstrom on the Need for Common Sense in Business

Martin Lindstrom is one of the world’s leading thinkers on branding, culture and personal transformation. He’s the founder and chairman of the Lindstrom Company, the world’s leading brand and culture transformation group. He is the author of seven New York Times bestselling books, was named one of TIME Magazine’s 100 Most Influential People, and has been named one of Thinkers50’s top 50 Business Thinkers for three years running. His latest book, The Ministry of Common Sense, is a Wall Street Journal bestseller that helps businesses cut through red tape and better serve their customers. Martin joined host Robert Glazer on the Elevate Podcast to discuss bringing common sense back to business and his latest book, The Ministry of Common Sense.