How A24's Elizabeth Holmes Doc Beat Blockbusters

A24’s documentary "You Can See Everything," directed by Nathan Fielder and Lance Oppenheim, achieved a massive box office success by pulling in $15 million on only 855 screens during its opening weekend. Marketing professionals have praised the studio's strategic scarcity approach, which relied on an ambiguous trailer, strict secrecy regarding spoilers, and a limited initial theatrical release to build immense public anticipation. Despite being a nearly three-hour non-fiction feature about disgraced Theranos founder Elizabeth Holmes, the film resonated heavily with younger demographics and generated significant Oscar buzz. However, the rollout faced criticism from international cinephiles over staggered global release dates that created weeks of delay for audiences outside of North America. Ultimately, industry experts highlighted the project as a marketing masterclass that proved how minimal advertising and controlled availability can outperform traditional, high-budget distribution strategies.