Interview: How an invention became one of the world's best brands

When you think of companies known for innovation, it’s hard to go past Dyson. It started with James Dyson and a vacuum cleaner - and 45 years later, Dyson now has more than a thousand engineers worldwide, with machines sold in over 65 countries. It’s an incredible success story - and shows the power of invention, and how that can become a brand. Kelly Morgan, National Sales Capability Manager at Dyson, talks to Sean Aylmer about the company's history, and why Dyson has turned its attention to the air we breathe. Dyson is a supporter of Fear and Greed Find out more: https://fearandgreed.com.au/ See omnystudio.com/listener for privacy information.