Metal Fab: Turning Rust to Gold - Jules Brenner #6155

Kerry Lutz interviewed Jules Brenner about his company's successful investment strategy focused on the metal fabrication sector in California, particularly targeting old Rust Belt companies lacking succession plans. Jules explained their approach of modernizing these businesses through a long-term investment model, utilizing various financing methods such as bank loans, seller financing, and equity from their own resources and minority investors. The discussion also covered their plans to expand into the aerospace and defense industries, capitalizing on the current demand in California. Lutz and Brenner highlighted the challenges of improving efficiency and adopting technology in traditional sectors like dry cleaning and metal fabrication, noting the difficulties older business owners face in modernizing. They emphasized the importance of responding to customer demands and industry growth to drive technological advancements and discussed strategies for scaling and diversifying revenue streams within California's evolving business landscape. Find Jules here: industrialsuccession.com Find Kerry here: FSN and here: Inflation.Cafe