The Fine Art of Coffee Cupping - Episode 923

: Episode 923 - Vinnie and Pure Coffee Club Co-Founder and CEO Andy Schreiber talk about the fine art of coffee cupping (tasting) and the extreme measures they have taken to create perfect high-end coffee roasts that are different from any other coffee company's offerings. PLEASE SUPPORT OUR SPONSOR Pure Vitamin Club COFFEE CUPPING For those of you who aren't aware, Andy and Vinnie started a coffee company Check it out here Launching soon! They are releasing three awesome roasts All very different, delicious and unique! Two blends, one single origin Beans coming from all over the world Africa, North America, South America Vinnie and Andy have been traveling a ton trying to perfect their roasts, discover good blends They are very serious about what is in their products No white labeling To taste the roasts they think up, they do something called "coffee cupping" The wine tasting of coffee Aerate the coffee, take a slurp, swish it around and spit it out The high end people were impressed by Vinnie's sophisticated palate