272. Luke Saunders, Founder & CEO of Farmer's Fridge

Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge.

Transforming on-the-go eating, Farmer's Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond.

In this episode, Luke shares his decade-long journey building the company.

We also cover:

• Using data to optimize operations • Making healthy eating more accessible • Creating a vertically integrated food business

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Website: https://www.farmersfridge.com/ IG: https://www.instagram.com/farmersfridge/

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Chapters: (00:00) Introduction (01:33) Origin Story of Farmer's Fridge (02:23) The Farmer's Fridge Experience (03:44) Challenges and Skepticism (05:56) Logistics and Operations (07:36) Scaling the Business (09:48) Location Strategy and Success (20:37) Product Development and Customer Feedback (24:00) Funding and Growth Strategy (28:53) Conclusion