278. Ben Lewis, Co-Founder & CEO of Little Spoon

Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon.

Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors.

In this episode, we discuss reimagining baby food for the modern parent.

We also cover:

• Why traditional baby food hasn't changed in 100 years

• The strategic decision to remain direct-to-consumer

• Committing to quality and transparency

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Little Spoon's Website: www.littlespoon.comLittle Spoon's IG: www.instagram.com/littlespoon

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:20) Little Spoon Background (03:10) The Problem with Traditional Baby Food (06:40) Evolution Beyond Baby Food (10:00) Transparency and Quality Standards (17:40) Building Brand Trust (21:00) Differentiating Through Quality and Brand Experience (25:30) Staying Direct-To-Consumer (31:40) Future Roadmap (35:00) Conclusion