354. Lorne Lucree, Founder & CEO of Wizard Wellness

Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness.

Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system.

In this episode, we discuss why the allergy aisle is ripe for disruption.

We also cover:

• Missing solutions for a large TAM
• First clinical testing and vanity metrics in allergy aisle
• Beauty playbook: microbiome science meets friction reduction

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Website: www.wizardwellness.com

Available at Amazon, Walmart, CVS, and Target

Store Locator: https://wizardwellness.com/pages/where-to-buy

Instagram: https://www.instagram.com/wizardwellness

Tiktok: https://www.tiktok.com/@wizardwellness

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Chapters:

(00:00) Introduction

(01:18) Background and overview

(03:15) Drug-free, steroid-free approach

(04:30) Prestige beauty connection to allergies

(05:45) Microbiome science evolution

(07:30) Vanity metrics and clinical testing

(09:15) TAM and market opportunity

(12:27) Drug-free solutions gaining traction

(15:00) Customer acquisition and messaging strategy

(19:00) Cleanse, relieve, balance

(20:15) Navigating the education path

(23:15) Oral care and skincare parallels

(27:30) Shelf positioning and brand blocking

(29:15) Expansion and messaging

(31:48) Where to find Wizard Wellness

(32:23) Conclusion