Aescape Enters Insolvency, WHOOP Adds Telehealth, Seed Oil-Free Foods Rise

May 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Jesse & Ben's raises $10M to expand tallow-based frozen fries into 1,500+ retail locations including Whole Foods and Sprouts as seed oil debate goes mainstream
• Whoop plans in-app telehealth launch this summer integrating medical records, bloodwork, and wearable data with physician-guided care backed by Abbott and Mayo Clinic
• Aescape enters insolvency proceedings after selling assets for ~$16M with $150M+ in unpaid debts, highlighting capital intensity challenges in wellness hardware

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]