Costco's Fertility Move, Peloton's Gym Push, New Strength Guidelines
March 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
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American College of Sports Medicine updates resistance training guidelines for first time in 17 years, emphasizing consistency over perfect programming
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Peloton introduces Commercial Series bike and treadmill for gyms, pairing Precor-engineered hardware with instructor-led classes shipping late 2026
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Costco partners with Sesame and IVI RMA to offer fertility care with up to 80% savings on medications, addressing one in six Americans facing infertility
Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.
More from Fitt:
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